If duplicate, lock.

http://ps3.ign.com/articles/992/992729p1.html 

June 8, 2009 - E3 2009 came and went with no announcements of hardware price cuts from either company. This left many fans scratching their heads. Publishers, meanwhile, even came away disappointed. But not even a full week after the event have rumors of slashed prices starting to seep out. 

Analyst Arvind Bhatia from Sterne Agee, an investment firm, reports (via Gamedaily) that sources say Sony will lower the price of the Playstation 3 by $100 this summer. 

"Industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry," said Bhatia. 

It will be interesting to see what happens the rest of the year. We should expect a price cut of some sort with most of the consoles in the next 6 to 10 months. But August seems a little too early.

Thoughts?

Well, if Sony did cut the price this year, mid-August to September would be the time to do it.
Sales would be enormous compared to last year.

September would be the perfect time, especially in Japan. PS3s would sell like hotcakes when the arival of FFXIII is upon Japan.

Not to mention it's close to the holiday season.

There is good times and bad times to cut the price, but regardless, it would pick up the sales.. like, alot.

why it be great during back to school shoping...thats when its time school shoping not game shoping

Great point, and school is more important than a ps3.

i would hold of the price cut till ff13 came out in japan and gt5 for America and Europe

@coolbeans last time i checked they werelosing 40$ on each ps3 sold

Just think of all the happy kids if this happens

I was expecting a price cut in October, because it would be after Sony's second quarter of the fiscal year but still in time for the holiday rush.

Mid August is half way through the second quarter though, which does make some strategic sense if they can be profitable in the first half of the quarter, given that the PSP Go should sell at a pretty high profit margin during the Oct-Dec quarter even if Sony is losing money hand over fist with the PS3 hardware once again.